co-sponsored with the Forum of Regional Associations of Grantmakers

Tuesday, July 15
2:00 - 3:30 p.m. Eastern Time/1:00 - 2:30 p.m. Central Time/12 noon - 1:30 p.m. Mountain Time


What questions should funders ask themselves before committing to an advocacy strategy? Should funders set up and manage their own campaigns, support campaigns of advocacy organizations or coalitions, or establish a new entity to develop and run campaigns? What are the different management styles that funders can employ when supporting an advocacy campaign? Should campaign strategies and tactics be decided by the funders, grantees or campaign consultants?

To explore these questions, please join a panel of foundation officers with extensive experience in advocacy for a Webinar discussion of how funders can choose to manage advocacy campaigns. The Atlantic Philanthropies examines this topic in its new Atlantic Reports publication, "Why Supporting Advocacy Makes Sense for Foundations," and the Webinar is presented by the Forum of Regional Associations of Grantmakers and The Atlantic Philanthropies.

Stuart Schear, Communications & Policy Executive at The Atlantic Philanthropies, will moderate the Webinar, and panelists will share case studies that reflect the different management styles of their respective foundations. Each approach has its own management challenges, and the discussion of the pros and cons will be valuable and practical for funders and potential funders of advocacy campaigns. Panelists will include:

•Justin Kenney, Senior Officer, Communications, The Pew Charitable Trusts
•Joe Marx, Senior Communications Officer, Robert Wood Johnson Foundation
•Rebecca Rittgers, Programme Executive for Reconciliation & Human Rights, The Atlantic Philanthropies
•A representative from Alliance for Justice will be on hand to answer legal questions relating to advocacy.

There is no registration fee to participate in the Webinar. Register online at: http://www.zoomerang.com/Survey/survey.zgi?p=WEB227XB6GB5M8. Every participant will receive a copy of "Why Supporting Advocacy Makes Sense for Foundations," also available for free download at www.atlanticphilanthropies.org/atlantic_reports.